Maximize Real-World Outcomes with a Semantic Activation Platform

Maximize Real-World Outcomes with a
Semantic Activation Platform

Audience Quality

70%+*

70%+*

70%+*

Qualified Reach

65%+*

65%+*

65%+*

Script Lift

2x+*

2x+*

2x+*

Return on Investment

10x+*

10x+*

10x+*

*Campaign results independently verified by third-party measurement providers against audience vendors.

Peak audience performance comes from putting next-generation AI and world-class software in the hands of healthcare experts.

Own your audience intelligence

Sophisticated AI models design
superior audiences. 

Sophisticated AI models design superior audiences. 

Sophisticated AI models design superior audiences. 

Understand the population, design the ideal audience, and optimize from performance insights.

Advanced software unlocks
optimized precision.

Advanced software unlocks
optimized precision.

See how specific adjustments can affect qualified reach, prevalence, and channel prioritization.

Commercial teams are given
full control.

Commercial teams are given
full control.

Directly apply your knowledge to audience decisions, removing cumbersome handoffs between specialists and vendors.

A Semantic Activation Platform separates access to intelligence from access to sensitive data, so users can interact with models trained on complex health, first-party, and demographic information without exposing the underlying sources.

A Semantic Activation Platform separates access to intelligence from access to sensitive data, so users can interact with models trained on complex health, first-party, and demographic information without exposing the underlying sources.

Start with the outcome, not the taxonomy

Simply tell the platform what you want to improve. The semantic interface understands your intent and the healthcare context to apply the right intelligence.

Help me increase Rx Lift
I can help identify the audience changes most likely to improve Rx Lift. Choose a campaign and I'll evaluate performance, audience quality, and optimization opportunities.
Help me increase Rx Lift
I can help identify the audience changes most likely to improve Rx Lift. Choose a campaign and I'll evaluate performance, audience quality, and optimization opportunities.

No codes, taxonomies, complex logic, or data science expertise required.

BranchLab created the first Semantic Activation Platform for healthcare commercialization to replace the slow, disconnected, offline audience vendor model.

BranchLab created the first Semantic Activation Platform for healthcare commercialization to replace the slow, disconnected, offline audience vendor model.

BranchLab’s
Semantic Activation Platform is Pathwai™

Pathwai brings audience intelligence, direct control, semantic interaction, and distribution to the world’s leading media destinations into one connected platform.

Pathwai brings audience intelligence, direct control, semantic interaction, and distribution to the world’s leading media destinations into one connected platform.

What is a Semantic Activation Platform? | BranchLab
Population exploration
Understand the population and size opportunity.
What is a Semantic Activation Platform? | BranchLab
Population exploration
Understand the population and size opportunity.
What is a Semantic Activation Platform? | BranchLab
Population exploration
Understand the population and size opportunity.

Semantic Activation Platform FAQs

What is a Semantic Activation Platform?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

What makes data “complex?”

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

What does “semantic” mean?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

What does “activation” mean?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

How can the intelligence be used and optimized?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

How does this apply to healthcare commercialization?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

How is a Semantic Activation Platform different from an audience vendor?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

How is a Semantic Activation Platform different from a DSP?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.

How can Semantic Activation Platform use healthcare data without exposing sensitive information?

Ask commercial questions in natural language. Explore the answers and pursue follow-up questions as the strategy develops, reducing dependence on separate analytical requests.