AI for Audience
Activation in Healthcare
BranchLab enables agency holding companies and media agencies in-house the design, activation, and measurement of audiences for healthcare with performance, speed and privacy compliance.
AI for Audience
Activation in Healthcare
BranchLab enables agency holding companies and media agencies in-house the design, activation, and measurement of audiences for healthcare with performance, speed and privacy compliance.
AI for Audience
Activation in Healthcare
BranchLab enables agency holding companies and media agencies in-house the design, activation, and measurement of audiences for healthcare with performance, speed and privacy compliance.
The challenges facing agency teams in healthcare
01
Over reliance on third-party data providers limits agencies’ ability to in-house audience strategy and design, create value and improve performance.
02
Fragmented manual workflows delay execution, hinder optimization, and reduce speed-to-market, diluting value delivered to clients.
03
Legal risk and complexity around using proprietary data for healthcare often leaves agencies without a viable in-house solution, or forces high upfront costs with underwhelming performance using legacy methods.
The challenges facing agency teams in healthcare
01
Over reliance on third-party data providers limits agencies’ ability to in-house audience strategy and design, create value and improve performance.
02
Fragmented manual workflows delay execution, hinder optimization, and reduce speed-to-market, diluting value delivered to clients.
03
Legal risk and complexity around using proprietary data for healthcare often leaves agencies without a viable in-house solution, or forces high upfront costs with underwhelming performance using legacy methods.
The challenges facing agency teams in healthcare
01
Over reliance on third-party data providers limits agencies’ ability to in-house audience strategy and design, create value and improve performance.
02
Fragmented manual workflows delay execution, hinder optimization, and reduce speed-to-market, diluting value delivered to clients.
03
Legal risk and complexity around using proprietary data for healthcare often leaves agencies without a viable in-house solution, or forces high upfront costs with underwhelming performance using legacy methods.
How BranchLab helps agencies
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
How BranchLab helps agencies
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
How BranchLab helps agencies
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
Common use cases for
agencies
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all chann
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.
Common use cases for
agencies
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all chann
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.
Common use cases for
agencies
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all chann
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.