BranchLab is a data science company providing solutions for healthcare brands, their agencies and media partners, helping to increase return on ad spend while enhancing consumer privacy. 


The Mission

BranchLab’s mission is to improve healthcare advertising, allowing consumers to discover the right healthcare solutions while protecting their personal data.

The Vision

The vision is a healthier population and advertising ecosystem, where patients and healthcare providers engage in empowered, informed and meaningful conversations.

The Technology

The BranchLab platform powers the privacy-safe creation and deployment of health audiences for targeted advertising to increase advertising effectiveness.

The Leadership

Founded by AdTech and healthcare advertising veterans, hailing from companies that have redefined the advertising landscape, The BranchLab team is committed to fostering solutions that prioritize consumer privacy while increasing advertising effectiveness.

We believe in:

Our foundation. We are revolutionizing the role privacy plays in healthcare advertising and setting a new standard. With a reimagined approach, we not only protect our clients but the consumers they serve.

No more black box solutions. We invite clients into the lab to explore, experiment and build together.

Stakes are high in healthcare advertising. We accept zero margin for error and commit to an uncompromising standard of excellence for our employees, our partners, and our clients.

Meet the Team

Josh Walsh

Michael Parkes

Chris Cagle

Mallory Wils

Isaiah Walsh

VP of Client Success
LinkedIn

Mike Sherman

VP of Engineering
LinkedIn

Gurkiranjot Singh

Director of Data Science
LinkedIn

Board of Advisors

Zachary Chapman

SVP, Global Partnerships,
NBCUniversal
LinkedIn

Andy Fisher

– Principal, Xaconagroup
– Head of Merkury Advanced TV, Merkle
LinkedIn

John Harlow

Chief Commercial Officer, Melinta Therapeutics
LinkedIn

Paul Olliver

Managing Partner, Wider Wake
LinkedIn

Scott Russo

Founder and Managing Partner, Dasein Capital
LinkedIn

Ari Paparo

– CEO, Marketecture Media
– Co-Founder & Former CEO, Beeswax
LinkedIn

Catherine Sullivan

– President of Sales, Marketing & Partnerships, National CineMedia
– Former CEO of PHD US
LinkedIn

Errol Taylor

– Independent Strategic Advisor
– Former Head of BioPharma Practice at Milbank, LLP
LinkedIn

BranchLab Locations