Who We Are

BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Our Pathwai™ platform enables pharmaceutical brands, agencies, and media partners to design, activate, and measure audiences defined by real-world outcomes such as prescriptions, diagnoses, or healthcare visits using non-health data.

Mission

To advance how the healthcare industry understand and positively influence health outcomes by transforming everyday data into meaningful clinical insight.

Vision

A healthier population where brands play a smarter role in healthcare, supporting more informed and meaningful conversations.

Values

Privacy: We are redefining the role privacy plays in healthcare advertising and setting a new standard, protecting both our clients and the consumers they serve.
Transparency: No more blackbox solutions. We invite clients into the lab to explore, experiment, and build together, fostering trust through understanding.
Excellence: In healthcare, the stakes are high. We accept zero margin for error and commit to an uncompromising standard of excellence for our employees, partners, and clients.