BranchLab is a data science company developing advanced AI software, enabling healthcare brands to reach the right consumers while setting a new bar for privacy standards.
The Mission
Improve healthcare advertising, allowing consumers to discover the right healthcare solutions while protecting their personal data.
The Vision
A healthier population and advertising ecosystem, where patients and healthcare providers engage in empowered, informed and meaningful conversations.
The Technology
Built for TV, BranchLab uses machine-learning to create audience models that are more accurate, while setting a new bar for privacy standards.
The Leadership
Founded by adtech veterans, hailing from companies that have redefined the advertising landscape, leadership is committed to fostering solutions that prioritize consumer privacy and empower informed decision-making for patients and providers alike.
We believe in:
Meet the Team
Josh Walsh
Co-Founder & CEO
As Co-Founder & CEO, Josh is the architect of BranchLab’s strategy to revolutionize the role privacy plays in healthcare advertising. Under his leadership, the company is setting new standards and reshaping the landscape, empowering consumers to discover the right healthcare solutions while increasing ROI for advertisers, in a privacy-first way… Continue Reading
Michael Parkes
Co-Founder, President & CRO
As President and Chief Revenue Officer, Michael spearheads the company’s growth strategy, leveraging his extensive experience in driving the success of early-stage businesses within the media and adtech sectors to propel the company’s goal of revolutionizing healthcare advertising by prioritizing consumer privacy… Continue Reading
Chris Cagle
Co-Founder & CTO
As CoFounder and CTO, Chris oversees the development of client solutions that are reshaping privacy in healthcare advertising and maximizing the impact of media investments in the space. Chris’s strategic guidance ensures that BranchLab remains at the forefront of technological advancements while delivering unparalleled value to clients… Continue Reading
Mallory Wils
EVP, Sales
As Executive Vice President of Sales, Mallory leverages her extensive experience in the video landscape and pharmaceutical advertising to develop and implement strategic sales initiatives that drive adoption of BranchLab’s first to market ID-less targeting capabilities… Continue Reading
Board of Advisors
Paul Olliver
Managing Partner, Wider Wake
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Scott Russo
Founder and Managing Partner, Dasein Capital
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Catherine Sullivan
CEO, CSA Media
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