BranchLab is a data science company developing advanced AI software, enabling healthcare brands to reach the right consumers while setting a new bar for privacy standards.


The Mission

Improve healthcare advertising, allowing consumers to discover the right healthcare solutions while protecting their personal data.

The Vision

A healthier population and advertising ecosystem, where patients and healthcare providers engage in empowered, informed and meaningful conversations.

The Technology

Built for TV, BranchLab uses machine-learning to create audience models that are more accurate, while setting a new bar for privacy standards.

The Leadership

Founded by adtech veterans, hailing from companies that have redefined the advertising landscape, leadership is committed to fostering solutions that prioritize consumer privacy and empower informed decision-making for patients and providers alike.

We believe in:

Our foundation. We are revolutionizing the role privacy plays in healthcare advertising and setting a new standard. With an ID-less approach, we not only protect our clients but the consumers they serve.

No more blackbox solutions. We invite clients into the lab to explore, experiment and build together.

Stakes are high in healthcare advertising. We accept zero margin for error and commit to an uncompromising standard of excellence for our employees, our partners, and our clients.

Meet the Team

Josh Walsh

Michael Parkes

Chris Cagle

Mallory Wils

Mehdi El Hannaoui

CFO
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Mike Sherman

VP of Engineering
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Isaiah Walsh

VP of Client Success
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Gurkiranjot Singh

Director of Data Science
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Board of Advisors

Zachary Chapman

SVP, Global Partnerships,
NBCUniversal
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Andy Fisher

Principal, Xaconagroup
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John Harlow

Chief Commercial Officer, Melinta Therapeutics
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Paul Olliver

Managing Partner, Wider Wake
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Scott Russo

Founder and Managing Partner, Dasein Capital
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Ari Paparo

CEO, Marketecture Media
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Catherine Sullivan

CEO, CSA Media
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Errol Taylor

Independent Strategic Advisor;
Former Head of BioPharma Practice at Milbank, LLP
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