BranchLab is a data science company providing solutions for healthcare brands, their agencies and TV partners, helping to increase return on ad spend while enhancing consumer privacy with an ID-less approach. Built for TV, BranchLab uses machine-learning to create audience models that are more accurate, while setting a new bar for privacy standards.

The Mission

Improve healthcare advertising, allowing consumers to discover the right healthcare solutions while protecting their personal data.

The Vision

A healthier population and advertising ecosystem, where patients and healthcare providers engage in empowered, informed and meaningful conversations.

The Technology

Built for TV, BranchLab uses machine-learning to create audience models that are more accurate, while setting a new bar for privacy standards.

The Leadership

Founded by adtech veterans, hailing from companies that have redefined the advertising landscape, leadership is committed to fostering solutions that prioritize consumer privacy and empower informed decision-making for patients and providers alike.

We believe in:

Our foundation. We are revolutionizing the role privacy plays in healthcare advertising and setting a new standard. With an ID-less approach, we not only protect our clients but the consumers they serve.

No more blackbox solutions. We invite clients into the lab to explore, experiment and build together.

Stakes are high in healthcare advertising. We accept zero margin for error and commit to an uncompromising standard of excellence for our employees, our partners, and our clients.