Privacy-First Healthcare Data for TV Advertising

BranchLab’s ID-less data solutions set a new bar for privacy standards, helping healthcare advertisers reach consumers and HCPs with more accuracy to maximize advertising ROI 

Meet HealthGraph™

the BranchLab data spine

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300M+

Insured and anonymized US residents, including their full journey through the US healthcare system

2.1M

HCPs graphed by their individual specialty, prescribing behavior, facility and more

15B

Healthcare transactions and growing, updated daily

A safer, more accurate approach for reaching consumers and HCPs

Privacy Safe

Consumer health records are never associated with a user ID of any kind, prioritizing privacy above all else. Advertisers can reach the right audience without ever compromising their personal information.

Custom Data Modeling

Leveraging the power of HealthGraph™ and AI, BranchLab creates custom audience models that are aligned to a client’s unique goals. The use of machine learning allows for more tailored research, audience creation, targeting solutions and optimized insights.

Better Results

BranchLab data match rates are 100%, every time. Clients can increase reach with intended audiences, especially in an ID-Less environment like TV, and increase return on investment by optimizing to script fill, new patient starts and other business outcomes.

FeatureSelect

The FeatureSelect™ platform allows advertisers to effectively reach customized health-related audiences at scale in TV.

Through the FeatureSelect™ platform, clients are given access to a thousand attributes pulled from BranchLab’s HealthGraph™ to create hyper-custom audience segments that directly align with each unique campaign.

FeatureSelect’s seamless integration with the HealthGraph™ data spine means clients can easily leverage their custom audiences across Streaming Video Platforms, Linear Addressable, and Data-Driven Linear TV.

How can we help you?

I’m a HCP Marketer

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I’m a DTC Marketer

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I’m a Publisher

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