Dentsu Integrates BranchLab’s AI-Native Platform, Pathwai™ to Transform Data into Audiences for Healthcare. Read more

The AI Platform for
Pharma Commercialization

Powering the AI era of privacy-first activation to drive real-world health outcomes.

Request a Demo

The AI Platform
for Pharma Commercialization

Powering the AI era of privacy-first activation to drive real-world health outcomes.

Request a Demo

The AI Platform for
Pharma Commercialization

Powering the AI era of privacy-first activation to drive real-world health outcomes.

Request a Demo

From fragmented workflows
to predictive AI

Protected Health Information (PHI) restrictions have forced pharma commercialization into slow, manual, and siloed systems. Today, AI makes it possible to predict health outcomes using demographic data unlocking speed, compliance, and scale.

LEGACY

Slow and manual

PHI regulations have prevented a unified platform in pharma commercialization.

TODAY

Replace PHI with demographic

AI makes it possible for demographic data to become predictive of health conditions.

AI-ENABLED FUTURE

Self-serve, agentic platform

Commercialization teams want a single, agentic platform for all workflows.

From fragmented workflows
to predictive AI

Protected Health Information (PHI) restrictions have forced pharma commercialization into slow, manual, and siloed systems. Today, AI makes it possible to predict health outcomes using demographic data unlocking speed, compliance, and scale.

LEGACY

Slow and manual

PHI regulations have prevented a unified platform in pharma commercialization.

TODAY

Replace PHI with demographic

AI makes it possible for demographic data to become predictive of health conditions.

AI-ENABLED FUTURE

Self-serve, agentic platform

Commercialization teams want a single, agentic platform for all workflows.

From fragmented workflows
to predictive AI

Protected Health Information (PHI) restrictions have forced pharma commercialization into slow, manual, and siloed systems. Today, AI makes it possible to predict health outcomes using demographic data unlocking speed, compliance, and scale.

LEGACY

Slow and manual

PHI regulations have prevented a unified platform in pharma commercialization.

TODAY

Replace PHI with demographic

AI makes it possible for demographic data to become predictive of health conditions.

AI-ENABLED FUTURE

Self-serve, agentic platform

Commercialization teams want a single, agentic platform for all workflows.

Pathwell Audience AI dashboard showing options to build healthcare audiences.

Meet Pathwai™

Pathwai is a unified AI platform for pharma
commercialization, designed to predict
health outcomes without PHI.

Explore the Platform

Pathwell Audience AI dashboard showing options to build healthcare audiences.

Meet Pathwai™

Pathwai is a unified AI platform for pharma commercialization, designed to predict health outcomes without PHI.

Explore the Platform

Pathwell Audience AI dashboard showing options to build healthcare audiences.

Meet Pathwai™

Pathwai is a unified AI platform for pharma commercialization, designed to predict health outcomes without PHI.

Explore the Platform

Concetrated triathlete grayscale
Dermava ad audience question: "How to efficiently reach patients with Atopic Dermatitis?"
Concetrated triathlete grayscale
Dermava ad audience question: "How to efficiently reach patients with Atopic Dermatitis?"

Patient, HCP, and Caregiver Exploration

Explore and discover relevant audiences without exposing Protected Health Information.

Patient, HCP, and Caregiver Exploration

Explore and discover relevant audiences without exposing Protected Health Information.

Patient, HCP, and Caregiver Exploration

Explore and discover relevant audiences without exposing Protected Health Information.

Coach explaining something to an athlete
A digital document with text about a topic, including a date and options for interaction at the top.
Coach explaining something to an athlete
A digital document with text about a topic, including a date and options for interaction at the top.

Agentic Audience Creation & Optimization

Design and refine audiences using AI-driven insights.

Athlete winning a race
Dermava DTC campaign distribution interface: campaign, audience, package, and destination platforms selected.
Athlete winning a race
Dermava DTC campaign distribution interface: campaign, audience, package, and destination platforms selected.

Omnichannel Activation

Deploy audiences across all media types and channels.

Athlete winning a race
Map of US showing Influenza A predictions by county, with Boulder, CO highlighted as Moderate.
Athlete winning a race
Map of US showing Influenza A predictions by county, with Boulder, CO highlighted as Moderate.

Outcomes Optimization & Learning

Measure real-world impact and continuously improve.

Athlete winning a race
Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale
Map of US showing Influenza A predictions by county, with Boulder, CO highlighted as Moderate.
Dermava DTC campaign distribution interface: campaign, audience, package, and destination platforms selected.
View Segments dashboard showing Segment 1 of 4: Hobbyist households with strong home & garden/gourmet interests. Reach: 1,377,053
Dermava ad audience question: "How to efficiently reach patients with Atopic Dermatitis?"
Athlete winning a race
Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale
Map of US showing Influenza A predictions by county, with Boulder, CO highlighted as Moderate.
Dermava DTC campaign distribution interface: campaign, audience, package, and destination platforms selected.
View Segments dashboard showing Segment 1 of 4: Hobbyist households with strong home & garden/gourmet interests. Reach: 1,377,053
Dermava ad audience question: "How to efficiently reach patients with Atopic Dermatitis?"

Built for modern healthcare commercialization teams

Pharmaceutical Manufacturers

Unify research, marketing, and measurement in one platform.

Advertising Agencies

Activate smarter audiences in-house for better performance and control.

Publishers & Platforms

Activate proprietary audiences for
greater qualified reach and outcomes.

Request a Demo

Built for modern healthcare commercialization teams

Pharmaceutical Manufacturers

Unify research, marketing, and measurement in one platform.

Advertising Agencies

Activate smarter audiences in-house for better performance and control.

Publishers & Platforms

Activate proprietary audiences for
greater qualified reach and outcomes.

Request a Demo

Built for modern healthcare commercialization teams

Pharmaceutical Manufacturers

Unify research, marketing, and measurement in one platform.

Advertising Agencies

Activate smarter audiences in-house for better performance and control.

Publishers & Platforms

Activate proprietary audiences for
greater qualified reach and outcomes.

Request a Demo

Can AI deployed in demographic data perform like health data?

The answers are in the numbers.

30×

30×

30×

faster

time to execute healthcare campaigns by replacing fragmented workflows with a unified AI-driven decision-making platform.

3×

3×

3×

higher performance

than industry average audience quality when compared to claims-based targeting approaches.

20×

20×

20×

lower CPM

compared to competitive predictive audience targeting using AI-driven predictive models instead of zero-party or claims-based approaches.

90%

90%

90%

reduction

in cost per target audience reached, achieved through predictive modeling instead of traditional targeting models.

“A pivotal advancement in healthcare marketing.”

Brad Fox

SVP, Dentsu Health