Meet Pathwai ™
An AI-Native Platform revolutionizing health outcome predictions from demographic data. Delivering the power of deep learning to drive performance, optimization and efficiency.
Pathwai™ by BranchLab is an AI-Native marketing and commercialization platform able to model high-value patient and provider populations, activate omnichannel, and measure real-world outcomes without using personal health data.
Platform Features:
Conversational
AI Interface
Define desired health outcomes such as prescriptions, diagnoses, or facility visits through natural language input and a guided conversational agent.
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Deep
Learning
Built on deep learning AI architecture, Pathwai™ analyzes multimodal data at scale to predict likely events in a patient journey.
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Patient Journey Intelligence
Rapidly process hundreds of millions of anonymized patient pathways to create statistically coherent clusters based on shared features and behaviors.
Predictive
Outcome Models
Deploy pathway-specific models into consumer databases to identify audience segments where Consumer Data best predicts desired outcomes.
Privacy-Safe Activation
Activate audiences seamlessly across programmatic, CTV, social, audio, and publisher-direct channels, without identifiers or privacy risks.
Supervised
Learning
Feed outcome measurement and campaign performance back into the system to refine models, improve targeting accuracy, and optimize budget allocation.