1. Learn
Neural networks uncover predictive patterns within de-identified health data. Our deep learning models analyze longitudinal data, to identify pathways predictive of specific health outcomes.
Meet Pathwai™
A unified AI platform for pharma commercialization, built to predict health outcomes in non-PHI data.
Learn and measure from real world signals
Meet Pathwai™
A unified AI platform for pharma commercialization, built to predict health outcomes in non-PHI data.
Learn and measure from real world signals
Meet Pathwai™
A unified AI platform for pharma commercialization, built to predict health outcomes in non-PHI data.
Learn and measure from real world signals
Remove the restrictions by removing the PHI.
Remove the restrictions by removing the PHI.
How Pathwai Works
Neural Logic Graph: 2 inputs connected to Pathwai core, producing 2 outputs
Pathwai
2. Organize
Once patterns are identified, audiences are clustered into discrete, scalable cohorts based on shared clinical trajectories. These clusters represent real-world patient journeys, structured for precision, performance, and scale.
3. Deploy
Cohort-specific models mapped to demographic databases and enriched with aggregate socioeconomic, geographic, psychographic, and firmographic signals to generate health-outcome–predictive segments, ready for activation across all media channels
4. Optimize
Pathwai™ is not a static audience file, it’s a dynamic AI system that continuously learns. Models retrain on outcome data to improve efficacy and prioritize demographic segments proven to drive results, compounding value with every cycle.
Neural Logic Graph: 2 inputs connected to Pathwai core, producing 2 outputs
Pathwai
1. Learn
Neural networks uncover predictive patterns within de-identified health data. Our deep learning models analyze longitudinal data, to identify pathways predictive of specific health outcomes.
2. Organize
Once patterns are identified, audiences are clustered into discrete, scalable cohorts based on shared clinical trajectories. These clusters represent real-world patient journeys, structured for precision, performance, and scale.
3. Deploy
Cohort-specific models mapped to demographic databases and enriched with aggregate socioeconomic, geographic, psychographic, and firmographic signals to generate health-outcome–predictive segments, ready for activation across all media channels
4. Optimize
Pathwai™ is not a static audience file, it’s a dynamic AI system that continuously learns. Models retrain on outcome data to improve efficacy and prioritize demographic segments proven to drive results, compounding value with every cycle.
Neural Logic Graph: 2 inputs connected to Pathwai core, producing 2 outputs
Pathwai
1. Learn
Neural networks uncover predictive patterns within de-identified health data. Our deep learning models analyze longitudinal data, to identify pathways predictive of specific health outcomes.
2. Organize
Once patterns are identified, audiences are clustered into discrete, scalable cohorts based on shared clinical trajectories. These clusters represent real-world patient journeys, structured for precision, performance, and scale.
3. Deploy
Cohort-specific models mapped to demographic databases and enriched with aggregate socioeconomic, geographic, psychographic, and firmographic signals to generate health-outcome–predictive segments, ready for activation across all media channels
4. Optimize
Pathwai™ is not a static audience file, it’s a dynamic AI system that continuously learns. Models retrain on outcome data to improve efficacy and prioritize demographic segments proven to drive results, compounding value with every cycle.
What can Pathwai deliver?
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
Outcomes
Pathwai measures and improves impact over time by continuously learning on observed health events and marketing activity.
Speed
Reduces audience activation from months to days, through AI-driven workflows, enabling faster optimization cycles.
In-Source
Own audience strategy and execution with a self-serve AI system of record for faster, smarter decisions and reduced external reliance.
Proprietary Audiences
Use AI to transform your demographic data into owned high-performing audiences for healthcare, with greater flexibility, control, and results.
Innovation
Improve health outcomes with transformational solutions e.g. pathogen intelligence, outcome measurement, brand first party data integration, patient cohort analysis, and more.
What can Pathwai deliver?
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
Outcomes
Pathwai measures and improves impact over time by continuously learning on observed health events and marketing activity.
Speed
Reduces audience activation from months to days, through AI-driven workflows, enabling faster optimization cycles.
In-Source
Own audience strategy and execution with a self-serve AI system of record for faster, smarter decisions and reduced external reliance.
Proprietary Audiences
Use AI to transform your demographic data into owned high-performing audiences for healthcare, with greater flexibility, control, and results.
Innovation
Improve health outcomes with transformational solutions e.g. pathogen intelligence, outcome measurement, brand first party data integration, patient cohort analysis, and more.
What can Pathwai deliver?
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
Outcomes
Pathwai measures and improves impact over time by continuously learning on observed health events and marketing activity.
Speed
Reduces audience activation from months to days, through AI-driven workflows, enabling faster optimization cycles.
In-Source
Own audience strategy and execution with a self-serve AI system of record for faster, smarter decisions and reduced external reliance.
Proprietary Audiences
Use AI to transform your demographic data into owned high-performing audiences for healthcare, with greater flexibility, control, and results.
Innovation
Improve health outcomes with transformational solutions e.g. pathogen intelligence, outcome measurement, brand first party data integration, patient cohort analysis, and more.
Trusted by teams advancing healthcare commercialization
"We see a lot of AI and predictive pitches, BranchLab is first to peel back the layers and show the key differentiator: your ability to apply these models to downstream data for measurable impact."
SVP, Global Media Business Director
Agency
"2,000 additional patients reached in just three weeks, compared to five months"
Director, Audience Insights
Pharma Manufacturer
"BranchLab provides us with a solution to finally have a way to refine HCP targeting by integrating behavioral signals that will improve HCP and patient engagement."
EVP, Group Director
Agency
"As dentsu continues to build bridges with the industry’s most innovative technology partners, this partnership with BranchLab gives dentsu clients a powerful new capability, connecting real-world health outcomes with dentsu’s privacy-conscious consumer intelligence marketing."
Brad Fox, SVP, Health Media
dentsu
“Your commitment to collaboration and innovation has delivered tremendous progress and results.”
Director of Audience Analytics
Pharma Manufacturer
"15.6x Targeting Multiple. You will be receiving a significant boost in impressions by ~464%."
Director Programmatic
Agency
"9x improvement in Audience Quality Index"
Director Audience Insights
Pharma Manufacturer
"Working with Branchlab has been genuinely collaborative from day one. Their team is strategic, thoughtful, and easy to work with, consistently delivering work that drives real impact for our agency and our clients."
Chief Innovation Officer
Independent Agency
"90% reduction in cost per patient"
Director Audience Insights
Pharma Manufacturer
"156.6x! This is second in performance across the 6 partners we are utilizing. VERY close to 1st 🙂"
Senior Manager
Agency
"This integration brings audience design in-house, applying cutting-edge tools to dentsu’s best in class data to deliver higher performance and greater qualified reach - a pivotal advancement in healthcare marketing."
Brad Fox, SVP, Health Media
dentsu
Trusted by teams advancing healthcare commercialization
"We see a lot of AI and predictive pitches, BranchLab is first to peel back the layers and show the key differentiator: your ability to apply these models to downstream data for measurable impact."
SVP, Global Media Business Director
Agency
"2,000 additional patients reached in just three weeks, compared to five months"
Director, Audience Insights
Pharma Manufacturer
"BranchLab provides us with a solution to finally have a way to refine HCP targeting by integrating behavioral signals that will improve HCP and patient engagement."
EVP, Group Director
Agency
"As dentsu continues to build bridges with the industry’s most innovative technology partners, this partnership with BranchLab gives dentsu clients a powerful new capability, connecting real-world health outcomes with dentsu’s privacy-conscious consumer intelligence marketing."
Brad Fox, SVP, Health Media
dentsu
“Your commitment to collaboration and innovation has delivered tremendous progress and results.”
Director of Audience Analytics
Pharma Manufacturer
"15.6x Targeting Multiple. You will be receiving a significant boost in impressions by ~464%."
Director Programmatic
Agency
"9x improvement in Audience Quality Index"
Director Audience Insights
Pharma Manufacturer
"Working with Branchlab has been genuinely collaborative from day one. Their team is strategic, thoughtful, and easy to work with, consistently delivering work that drives real impact for our agency and our clients."
Chief Innovation Officer
Independent Agency
"90% reduction in cost per patient"
Director Audience Insights
Pharma Manufacturer
"156.6x! This is second in performance across the 6 partners we are utilizing. VERY close to 1st 🙂"
Senior Manager
Agency
"This integration brings audience design in-house, applying cutting-edge tools to dentsu’s best in class data to deliver higher performance and greater qualified reach - a pivotal advancement in healthcare marketing."
Brad Fox, SVP, Health Media
dentsu
Trusted by teams advancing healthcare commercialization
"We see a lot of AI and predictive pitches, BranchLab is first to peel back the layers and show the key differentiator: your ability to apply these models to downstream data for measurable impact."
SVP, Global Media Business Director
Agency
"2,000 additional patients reached in just three weeks, compared to five months"
Director, Audience Insights
Pharma Manufacturer
"BranchLab provides us with a solution to finally have a way to refine HCP targeting by integrating behavioral signals that will improve HCP and patient engagement."
EVP, Group Director
Agency
"As dentsu continues to build bridges with the industry’s most innovative technology partners, this partnership with BranchLab gives dentsu clients a powerful new capability, connecting real-world health outcomes with dentsu’s privacy-conscious consumer intelligence marketing."
Brad Fox, SVP, Health Media
dentsu
“Your commitment to collaboration and innovation has delivered tremendous progress and results.”
Director of Audience Analytics
Pharma Manufacturer
"15.6x Targeting Multiple. You will be receiving a significant boost in impressions by ~464%."
Director Programmatic
Agency
"9x improvement in Audience Quality Index"
Director Audience Insights
Pharma Manufacturer
"Working with Branchlab has been genuinely collaborative from day one. Their team is strategic, thoughtful, and easy to work with, consistently delivering work that drives real impact for our agency and our clients."
Chief Innovation Officer
Independent Agency
"90% reduction in cost per patient"
Director Audience Insights
Pharma Manufacturer
"156.6x! This is second in performance across the 6 partners we are utilizing. VERY close to 1st 🙂"
Senior Manager
Agency
"This integration brings audience design in-house, applying cutting-edge tools to dentsu’s best in class data to deliver higher performance and greater qualified reach - a pivotal advancement in healthcare marketing."
Brad Fox, SVP, Health Media
dentsu