AI for Publisher & Platform
Audience Activation
BranchLab enables publishers and platforms to use their own demographic data to build proprietary audiences for healthcare, bringing design, activation, and measurement in-house with speed, performance, and privacy compliance.
AI for Publisher & Platform
Audience Activation
BranchLab enables publishers and platforms to use their own demographic data to build proprietary audiences for healthcare, bringing design, activation, and measurement in-house with speed, performance, and privacy compliance.
AI for Publisher & Platform
Audience Activation
BranchLab enables publishers and platforms to use their own demographic data to build proprietary audiences for healthcare, bringing design, activation, and measurement in-house with speed, performance, and privacy compliance.
The challenges facing publishers & platforms in healthcare
01
Over-reliance on third-party data providers leaves publishers and platforms with no differentiation, no optimization capabilities, and no control over performance and outcomes.
02
Audiences are typically planned on the buy side and “matched” to publisher and platform footprints, resulting in variable performance, reduced scale, no visibility into audience quality, and no ability to optimize.
03
Legal risk and complexity in using proprietary data for healthcare often leaves publishers and platforms without a compliant solution that can run nationwide.
The challenges facing publishers & platforms in healthcare
01
Over-reliance on third-party data providers leaves publishers and platforms with no differentiation, no optimization capabilities, and no control over performance and outcomes.
02
Audiences are typically planned on the buy side and “matched” to publisher and platform footprints, resulting in variable performance, reduced scale, no visibility into audience quality, and no ability to optimize.
03
Legal risk and complexity in using proprietary data for healthcare often leaves publishers and platforms without a compliant solution that can run nationwide.
The challenges facing publishers & platforms in healthcare
01
Over-reliance on third-party data providers leaves publishers and platforms with no differentiation, no optimization capabilities, and no control over performance and outcomes.
02
Audiences are typically planned on the buy side and “matched” to publisher and platform footprints, resulting in variable performance, reduced scale, no visibility into audience quality, and no ability to optimize.
03
Legal risk and complexity in using proprietary data for healthcare often leaves publishers and platforms without a compliant solution that can run nationwide.
How BranchLab helps publishers and platforms
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
How BranchLab helps publishers and platforms
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
How BranchLab helps publishers and platforms
BranchLab reimagines audiences for healthcare with deep learning models that predict health outcomes using demographic data for activation, delivered through an AI platform for speed, efficiency, and control.
Performance
Our AI models deployed in demographic data produce market-leading audience quality, validated by independent measurement providers.
In-Source
Speed
Proprietary Audiences
Common use cases for
publishers and platforms
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all channels.
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.
Common use cases for
publishers and platforms
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all channels.
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.
Common use cases for
publishers and platforms
High-Performing, Outcome-Based Activation
Activate AI audiences predictive of diagnoses, prescriptions, procedures, and healthcare visits, driving measurable results across all channels.
AI-Driven Audience Strategy & Planning
Empower internal teams to design and manage audiences for faster, more coordinated decision-making across clients, strategy, activation and measurement.
Integrated Measurement of Real-World Impact
Quantify the true effect of commercialization efforts using outcome-based metrics to support continuous optimization and ROI.