The U.S. healthcare digital audience market, despite being fueled by tens of billions in pharmaceutical marketing spend, remains defined by three structural challenges. First, it is anchored to commoditized datasets,…
AUSTIN, Texas and BOULDER, Colo., Sept. 8, 2025 /PRNewswire/ — Next Ventures, a venture capital firm dedicated to advancing whole-person health, today announced a strategic investment in BranchLab, a provider of AI-native solutions for healthcare marketing….
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, an AI startup for health care marketers that he co-founded in early 2024….
For about 10 years at every advertising conference, someone would declare: “This is the year of mobile.” We would all nod, chuckle, and move on. Eventually, it stopped being a…
BranchLab, the AI-native healthcare technology company redefining how health brands reach and engage patients, today announced the appointment of Dan Parkes as Chief Technology Officer. Parkes will lead BranchLab’s engineering, AI, and…
I’ve spent my career working on personalized and precision medicine and have seen outstanding advances in the field which continue to be accelerated by the use of AI. However, most…
The phrase “we are not saving lives” is a familiar refrain in advertising, a self-effacing nod to the industry’s secondary role in public life. In most contexts, it’s a healthy reminder not…
Wastewater now holds much more than just the sum of its parts: waste and water. It holds invaluable public health signals. Viral RNA shed by infected individuals can be detected…
The advertising industry is grappling with a fundamental challenge: the accelerating erosion of reliable user-level data. Third-party cookies, mobile identifiers, and even hashed email solutions are faltering in the face…
The “Dead Internet Theory” has gained quite a bit of traction since it was brought to light in 2021. According to The University of New South Wales the dead internet…
Pharmaceutical marketing has long treated healthcare providers (HCPs) and patients as separate audiences. Distinct in their needs, their influence, and their channels of communication. But as the healthcare journey grows…
As the regulatory landscape tightens around data privacy, many healthcare advertisers are forced to react, limiting functionality, scaling back targeting, or navigating consent challenges. BranchLab took a different path. From…