As I’ve come up to speed on healthcare advertising, I’ve been surprised by how often prevalence (AKA audience quality) is used to measure whether an audience is the right one…
The way everyday tools have evolved the last few years, conversations often end with “ChatGPT [knows and] said …” or “ChatGPT doesn’t know.” This may be reasonable for facts that…
BOULDER, Colo., Sept. 24, 2025 /PRNewswire/ — BranchLab today announced the formation of its Scientific Advisory Board, bringing two of the country’s leading AI academic researchers into its work at the intersection…
The U.S. healthcare digital audience market, despite being fueled by tens of billions in pharmaceutical marketing spend, remains defined by three structural challenges. First, it is anchored to commoditized datasets,…
AUSTIN, Texas and BOULDER, Colo., Sept. 8, 2025 /PRNewswire/ — Next Ventures, a venture capital firm dedicated to advancing whole-person health, today announced a strategic investment in BranchLab, a provider of AI-native solutions for healthcare marketing….
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, an AI startup for health care marketers that he co-founded in early 2024….
For about 10 years at every advertising conference, someone would declare: “This is the year of mobile.” We would all nod, chuckle, and move on. Eventually, it stopped being a…
BranchLab, the AI-native healthcare technology company redefining how health brands reach and engage patients, today announced the appointment of Dan Parkes as Chief Technology Officer. Parkes will lead BranchLab’s engineering, AI, and…
I’ve spent my career working on personalized and precision medicine and have seen outstanding advances in the field which continue to be accelerated by the use of AI. However, most…
The phrase “we are not saving lives” is a familiar refrain in advertising, a self-effacing nod to the industry’s secondary role in public life. In most contexts, it’s a healthy reminder not…
Wastewater now holds much more than just the sum of its parts: waste and water. It holds invaluable public health signals. Viral RNA shed by infected individuals can be detected…