As a part of the MediaPost webinar series, we joined a session hosted by Causal IQ to discuss Healthcare Professionals (HCPs) and how to best reach & market to them with increased regulations on privacy and data. Moderated by MediaPost’s Lisa Singer, our own EVP of Sales, Mallory Wils, joined a group of industry leaders including: Raynor Choate of Causal IQ, Hyun L. of Good Apple, Kaitlyn Rafferty of Initiative & Irene Coyne of CMI Media Group, to discuss. Check out the full webinar below where the panel dive into: Identifying and targeting relevant HCP audiences Leveraging data and technology to enhance HCP targeting Optimizing media channels to maximize reach and engagement Measuring and evaluating campaign performance to drive continuous improvement. To learn more about BranchLab’s ID-less solution, get in touch .