Privacy-First Healthcare Data for Advertising, Reimagined

Advertisers must adapt to changing privacy regulations by adopting a new approach. BranchLab’s data solutions set a new bar for privacy compliance, future-proofing the healthcare advertising industry in a rapidly changing environment. 

Meet HealthGraph™

the BranchLab Data Spine

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300M+

Insured and anonymized US residents, including their full journey through the US healthcare system

2.1M

HCPs graphed by their individual specialty, prescribing behavior, facility and more

15B

Healthcare transactions and growing, updated daily

Privacy-compliant technology to create  and deploy health audiences  for targeted advertising

Privacy Safe

First and only ‘ID-less’ audience modeling and cleanroom technology for healthcare advertising that complies with new state privacy regulations in all 50 US states.

HealthGraph™

Proprietary database with anonymous health information for 300 million patients and 2.1 million healthcare providers, covering 90%+ of U.S. patient population and 98% of payers.

AI and Machine Learning

Predictive Audience models identify over-indexing publisher inventory against patient populations for secure activation aligned to a client’s unique goals.  

Privacy Essentials

Introducing the Privacy Essentials Series by BranchLab.

At BranchLab, we understand the critical importance of privacy in today’s advertising landscape. The privacy landscape has shifted and legacy methods for creating and deploying heath audiences are no longer compliant with new state privacy regulations.  

BranchLab’s new Privacy Essentials Series is the culmination of an extensive 50-state survey and analysis conducted in collaboration with independent, third-party legal counsel and industry advisors. This series aims to provide comprehensive insights into state privacy regulations and their implications for advertising businesses. Contact us for more information.

How to Work with Us

For Advertisers

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For Publishers

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