Privacy-First Healthcare Data for TV Advertising
BranchLab’s ID-less data solutions set a new bar for privacy standards, helping healthcare advertisers reach consumers and HCPs with more accuracy to maximize advertising ROI
Meet HealthGraph™
the BranchLab Data Spine
300M+
Insured and anonymized US residents, including their full journey through the US healthcare system
2.1M
HCPs graphed by their individual specialty, prescribing behavior, facility and more
15B
Healthcare transactions and growing with continuous updates
A safer, more accurate approach for reaching consumers and HCPs
FeatureSelect™
The FeatureSelect™ platform allows advertisers to effectively reach customized health-related audiences at scale in TV.
Through the platform, clients are given access to a thousand attributes pulled from BranchLab’s HealthGraph™ to create hyper-custom audience segments that directly align with each unique campaign.
FeatureSelect’s™ seamless integration with the HealthGraph™ data spine means clients can easily leverage their custom audiences across Streaming Video Platforms, Linear Addressable, and Data-Driven Linear TV.