AI-Native Solutions
for Healthcare Marketers
Powering a new era of privacy-first, outcome driven advertising.
The Future of
Healthcare Advertising is Here
BranchLab is redefining healthcare marketing with the industry’s first deep learning stack, built to predict health outcomes.
By synthesizing anonymous, aggregate-level data the AI-native infrastructure anticipates key moments within the patient journey while maintaining full compliance and protecting privacy. This is the power of combining deep learning with non-health data to drive smarter targeting, better outcomes, and scalable nationwide activation.
BranchLab’s audience solutions don’t just use AI. They are AI.
The BranchLab Advantage
Privacy-First with
Nationwide Activation
BranchLab uses aggregate-level, de-identified data to enable compliant healthcare advertising across all 50 states. Our privacy-first framework ensures no personal health data is accessed or linked to ad IDs, eliminating regulatory risk and enabling full-scale activation.
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AI-Native Platform: Pathwai™
BranchLab’s Pathwai™ platform enables brands, agencies, and media partners to use their own non-health data to design, activate, and measure audiences optimized for real-world health outcomes, such as prescriptions, diagnoses, or healthcare visits. This capability transforms otherwise non-relevant datasets into high-value strategic assets across the healthcare marketing lifecycle.
Enterprise AI Solutions
BranchLab’s Enterprise AI solutions transform non-health consumer data into predictive health intelligence, enabling compliant audience activation and measurable outcomes. Our platform helps brands, agencies, and publishers monetize proprietary datasets by building AI-modeled audiences, without using personal health information.
BranchLab seamlessly integrates first-party data, ensures enterprise interoperability, and prioritizes a privacy-first approach. By moving clients away from commoditized data reselling and toward insight-driven activation, it transforms data into a powerful revenue generator, boosting marketing performance across all channels.
Outcome-Optimized
Audience Solutions
BranchLab optimizes audiences to measurable health outcomes, in a quest to improve patient outcomes through increased advertising effectiveness. Our innovation solutions are designed around advertiser outcomes:
- AI-Native Audience Design (Audience Quality)
- Predictive Pathogen Data
This outcome-driven approach delivers stronger relevance, earlier intervention, and greater campaign performance.