Privacy-First Healthcare Data for Advertising, Reimagined
Advertisers must adapt to changing privacy regulations by adopting a new approach. BranchLab’s data solutions set a new bar for privacy compliance, future-proofing the healthcare advertising industry in a rapidly changing environment.
Meet HealthGraph™
the BranchLab Data Spine
300M+
Insured and anonymized US residents, including their full journey through the US healthcare system
2.1M
HCPs graphed by their individual specialty, prescribing behavior, facility and more
15B
Healthcare transactions and growing, updated daily
Privacy-compliant technology to create and deploy health audiences for targeted advertising
Privacy Essentials
Introducing the Privacy Essentials Series by BranchLab.
At BranchLab, we understand the critical importance of privacy in today’s advertising landscape. The privacy landscape has shifted and legacy methods for creating and deploying heath audiences are no longer compliant with new state privacy regulations.
BranchLab’s new Privacy Essentials Series is the culmination of an extensive 50-state survey and analysis conducted in collaboration with independent, third-party legal counsel and industry advisors. This series aims to provide comprehensive insights into state privacy regulations and their implications for advertising businesses.