Publisher Solutions
With BranchLab’s AI-driven, ID-less approach, you can improve return on ad spend while enhancing consumer privacy.
Overcome inefficiency caused by new state privacy regulations relating to consumer health data and third party ID-deprecation.
Tap into the full potential of your first party data and inventory.
Privacy-Safe
Publishers can utilize 100% of their inventory without excluding certain states, as required when using other third-party health audience data providers. BranchLab enables privacy-first health audience targeting in all states, overcoming new state regulations that limit legacy ID-based methods.
Future Proof
Publishers can realize the value of their 1st Party user data, reducing dependency on 3rd Party Ad IDs and declining match rates. BranchLab has created the first and only ‘ID-less’ audience creation and cleanroom technology for healthcare advertising that future proofs against 3rd Party ID deprecation.
More Scalable
Publishers are not reliant on match rates for scale. BranchLab predictive models score all inventory to package media that over-indexes for a patient population. Activate via curated private marketplace deals (PMPs) or direct buys with across CTV, OTT, Linear, Display, Social and Audio platforms.
Privacy-First Activation for Better Results
Easy To Activate
Private Marketplace deals enable activation using BranchLab data in any DSP leveraging leading SSP partners or direct publisher buys.
Easy to Optimize
BranchLab autonomously selects features that matter most and weights them according to how well they predict health outcomes.
Better Performance
Optimize to every user or household without risking privacy compliance to maximize performance against 3rd party measurement.