As a part of the MediaPost webinar series, we joined a session hosted by Causal IQ to discuss Healthcare Professionals (HCPs) and how to best reach & market to them with increased regulations on privacy and data.
Moderated by MediaPost’s Lisa Singer, our own EVP of Sales, Mallory Wils, joined a group of industry leaders including: Raynor Choate of Causal IQ, Hyun L. of Good Apple, Kaitlyn Rafferty of Initiative & Irene Coyne of CMI Media Group, to discuss.
Check out the full webinar below where the panel dive into:
- Identifying and targeting relevant HCP audiences
- Leveraging data and technology to enhance HCP targeting
- Optimizing media channels to maximize reach and engagement
- Measuring and evaluating campaign performance to drive continuous improvement
To learn more about BranchLab’s ID-less solution, get in touch.