As a part of the MediaPost webinar series, we joined a session hosted by Causal IQ to discuss Healthcare Professionals (HCPs) and how to best reach & market to them with increased regulations on privacy and data.

Moderated by MediaPost’s Lisa Singer, our own EVP of Sales, Mallory Wils, joined a group of industry leaders including: Raynor Choate of Causal IQ, Hyun L. of Good Apple, Kaitlyn Rafferty of Initiative & Irene Coyne of CMI Media Group, to discuss.

Check out the full webinar below where the panel dive into:

  • Identifying and targeting relevant HCP audiences
  • Leveraging data and technology to enhance HCP targeting
  • Optimizing media channels to maximize reach and engagement
  • Measuring and evaluating campaign performance to drive continuous improvement

To learn more about BranchLab’s ID-less solution, get in touch.