Director of Insights & Analytics

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Job title: Director of Insights and Analytics
Workplace type: Hybrid 
Employee Location: New York, NY 
Job type: Full-time 


As the Director of Insights & Analytics at BranchLab, you will oversee all research, reporting and insight deliverables for our clients. This includes data collection, querying, analysis, developing new insights, storytelling, and recommending data-driven strategies to improve media performance. Your main responsibilities will be: 

  • Transform BranchLab data into actionable insights that drive tangible client outcomes 
  • Support client facing teams with research and insights to ensure client success 
  • Provide audience creation and media optimization recommendations 
  • Analyze impact of targeting on patient and HCP outcomes 
  • Extracting insights and generate reports from various sources
  • Develop systems to transform raw data into actionable business insights. 


  • Bachelor’s or Master’s degree in marketing analytics or related field 
  • Demonstrate proven experience as an Analytics Manager or Data Scientist, preferably in the healthcare industry. 
  • Proven experience in data analysis and insights generation, preferably in a business or marketing analytics role.   
  • Understanding of media landscape and advertising analytics, preferably in TV and healthcare advertising 


  • Expert data analysis and reporting using tools like Excel, and query environments like SQL along with proficiency in data visualization tools such as Tableau.
  • Proficiency with Python is not necessary but would be a valuable skill for this position. 
  • Communicate data-driven research and optimization recommendations through creation of compelling, visual storytelling 
  • Ability to effectively communicate with revenue teams, TV partners, and brand/agency customers. 
  • Possess strong analytical skills, attention to detail, problem-solving aptitude, and the ability to think critically and draw actionable insights from complex datasets. 


  • Comprehensive health, dental, and vision insurance plans. 
  • Unlimited paid time off and holiday schedule.