No More TV Drug Ads? Don’t Hold Your Breath
Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO…
With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?
President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and Human Services (HHS) when he returns to the White House. Kennedy has…
Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab
As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring data privacy? Fierce Pharma’s Michelle Benz sought to find the answer to this pressing…