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Author: Chris Cagle

Insights

Protecting Patients and Performance

April 9, 2025April 10, 2025

As regulations tighten, cleanroom technology offers a sustainable, compliant path forward for health advertising. The advertising technology ecosystem is at a crossroads. Eighty percent of consumers are concerned and confused…

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No More TV Drug Ads? Don’t Hold Your Breath
News

No More TV Drug Ads? Don’t Hold Your Breath

November 22, 2024December 6, 2024

Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO…

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With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?
News

With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?

November 19, 2024December 10, 2024

President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and Human Services (HHS) when he returns to the White House. Kennedy has…

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Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab
Insights

Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab

October 11, 2024October 11, 2024

As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring data privacy? Fierce Pharma’s Michelle Benz sought to find the answer to this pressing…

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