Predictive Pathogen Data
Real-time pathogen surveillance powering proactive public health campaigns.
BranchLab’s Predictive Pathogen solution leverages wastewater and viral surveillance data covering more than 70% of the U.S. population. Using AI models, BranchLab detects early outbreak signals across influenza, COVID-19, RSV, and other pathogens, triggering rapid, targeted outreach with reduced media waste and greater public health impact.
Key
Capabilities
- Weekly refresh on 10+ monitored pathogens.
- AI-driven predictive models identifying early outbreak trends.
- Seamless deployment across programmatic, TV, social, and OOH.
Value
Delivered
- Early intervention to mitigate outbreak spread… save lives!
- Reduced campaign costs by targeting only high-risk regions.
- Improved health outcomes through faster engagement.