AI-Native Audience Design
In-source your audience design with purpose-built AI models that predict outcomes
BranchLab’s AI-Native Audience Design, available within Pathwai™, leverages deep learning models trained on multimodal, de-identified health data to identify patient pathways and predict the next likely event in a healthcare journey. These predictive audiences are deployed into non-health environments across all digital environments, reaching patients, caregivers, and healthcare professionals with unmatched accuracy and compliance.
Key
Capabilities
- AI-native design predicts outcomes using non-health data.
- AI-native software in-sources design process.
- Continuous learning using outcome measurement.
Value
Delivered
- Outcome driven audience activation.
- Reduced overhead to execute.
- Increased return on ad spend.