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News and Insights

News and Insights from the world of BranchLab.

News and Insights

Insights

What could a new administration mean for healthcare advertising?

November 25, 2024November 25, 2024

RFK Jr. has consistently advocated for a ban on pharmaceutical advertising, as evidenced by his discussions on prominent platforms like The Joe Rogan Experience and his social media posts, including…

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No More TV Drug Ads? Don’t Hold Your Breath
News

No More TV Drug Ads? Don’t Hold Your Breath

November 22, 2024December 6, 2024

Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO…

Read More No More TV Drug Ads? Don’t Hold Your BreathContinue

With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?
News

With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?

November 19, 2024December 10, 2024

President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and Human Services (HHS) when he returns to the White House. Kennedy has…

Read More With RFK Headed to HHS, What Should Pharma Advertisers be Thinking About?Continue

Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab
Insights

Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab

October 11, 2024October 11, 2024

As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring data privacy? Fierce Pharma’s Michelle Benz sought to find the answer to this pressing…

Read More Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLabContinue

Press Release

Errol Taylor Joins BranchLab’s Board of Advisors 

August 19, 2024August 19, 2024

August 19, 2024 – New York, NY: BranchLab has appointed Errol Taylor to its Board of Advisors to help guide the newly launched company on its mission to reimagine healthcare…

Read More Errol Taylor Joins BranchLab’s Board of Advisors Continue

BranchLab Adds Errol Taylor as Advisor with Addt’l States Making Pharma Marketing More Difficult
News

BranchLab Adds Errol Taylor as Advisor with Addt’l States Making Pharma Marketing More Difficult

August 12, 2024

Read More BranchLab Adds Errol Taylor as Advisor with Addt’l States Making Pharma Marketing More DifficultContinue

Insights

MediaPost Webinar: Engaging HCP Audiences in the Era of Signal Loss

July 30, 2024July 30, 2024

As a part of the MediaPost webinar series, we joined a session hosted by Causal IQ to discuss Healthcare Professionals (HCPs) and how to best reach & market to them…

Read More MediaPost Webinar: Engaging HCP Audiences in the Era of Signal LossContinue

Press Release

Causal IQ Launches ‘ID-less’ Healthcare Audience Solution in Partnership with BranchLab

July 18, 2024July 18, 2024

In Partnership with BranchLab, Causal IQ Introduces a Revolutionary Privacy-Focused Approach to Healthcare Advertising July 18, 2024 – LOS ANGELES – Causal IQ, a leading provider of advanced digital advertising…

Read More Causal IQ Launches ‘ID-less’ Healthcare Audience Solution in Partnership with BranchLabContinue

BranchLab Gets Seed-Round Funding For Healthcare Marketing Product
News

BranchLab Gets Seed-Round Funding For Healthcare Marketing Product

June 6, 2024June 6, 2024

Read More BranchLab Gets Seed-Round Funding For Healthcare Marketing ProductContinue

Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting
News

Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting

June 6, 2024June 6, 2024

Read More Pharma Ad Startup Snags Seed Funding To Support Better TV Ad TargetingContinue

Press Release

BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round 

June 6, 2024July 18, 2024

Amid increased state and industry regulations, BranchLab provides a new solution for healthcare and pharma brands to reach consumers in a privacy-compliant way  June 6, 2024 – New York, NY…

Read More BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round Continue

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