AI-Native: The Mindset That Will Define Healthcare’s Next Decade
For about 10 years at every advertising conference, someone would declare: “This is the year of mobile.” We would all nod, chuckle, and move on. Eventually, it stopped being a…
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Your Friends Don’t Understand Precision Medicine. It Needs Precision Awareness.
I’ve spent my career working on personalized and precision medicine and have seen outstanding advances in the field which continue to be accelerated by the use of AI. However, most…
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“We Are Not Saving Lives”, But We Are Enabling the Interactions That Do.
The phrase “we are not saving lives” is a familiar refrain in advertising, a self-effacing nod to the industry’s secondary role in public life. In most contexts, it’s a healthy reminder not…
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How AI Turns Wastewater into Life-Saving Interventions
Wastewater now holds much more than just the sum of its parts: waste and water. It holds invaluable public health signals. Viral RNA shed by infected individuals can be detected…
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The Signal Revolution: Finding Value Beyond User-Level Data
The advertising industry is grappling with a fundamental challenge: the accelerating erosion of reliable user-level data. Third-party cookies, mobile identifiers, and even hashed email solutions are faltering in the face…
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Marketing to the “Dead Internet”: Why Legacy AdTech Misses Real People
The “Dead Internet Theory” has gained quite a bit of traction since it was brought to light in 2021. According to The University of New South Wales the dead internet…
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Using AI to Create Synergy Between HCP and DTC Marketing Strategies
Pharmaceutical marketing has long treated healthcare providers (HCPs) and patients as separate audiences. Distinct in their needs, their influence, and their channels of communication. But as the healthcare journey grows…
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Privacy as an Innovation Driver: Removing the Reliance on Individual Health Data in Healthcare Marketing
As the regulatory landscape tightens around data privacy, many healthcare advertisers are forced to react, limiting functionality, scaling back targeting, or navigating consent challenges. BranchLab took a different path. From…
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Why Banning Health Data Tracking Benefits Everyone, Even Advertisers
by Josh Walsh, Co-Founder & CEO, BranchLab A recent Harvard Law publication warns that Washington’s My Health My Data Act (WMHMD) could disrupt widely used advertising techniques. It’s right. And…
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Protecting Patients and Performance
As regulations tighten, cleanroom technology offers a sustainable, compliant path forward for health advertising. The advertising technology ecosystem is at a crossroads. Eighty percent of consumers are concerned and confused…
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How New York’s Recent Health Data Privacy Law Impacts Pharma Advertising
The advertising landscape is changing, especially for healthcare and pharmaceutical companies. This January, the New York Senate approved S929 – a groundbreaking data privacy law and significant step towards greater…
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Could Washington State Transform Pharmaceutical Advertising Forever?
Unpacking the Pivotal Harvard Law Paper. Pharmaceutical advertising is undergoing a seismic shift, and Washington State is at the epicenter. A recent paper from Harvard Law has issued a transformative…