For Advertisers

Prioritizing Consumer Privacy
in Healthcare Advertising

With our AI-driven, ID-less approach, you can improve return on ad spend while enhancing consumer privacy.

Privacy Safe

State, Federal and industry regulations ensure that deterministic matching of consumer health records to user IDs for advertising will never be accurate. So, we’ve designed a new approach. Consumer health records are never associated with a user ID of any kind, prioritizing privacy above all else.

Custom Audiences

BranchLab uses our HIPAA-compliant HealthGraph™ to generate descriptive models without any IDs ever being appended to health records.

Better Results

Healthcare advertising campaigns often fall short in reaching their intended audience and effectively influencing outcomes. However, with BranchLab, you can improve audience reach, even in a challenging ID-Less environment like TV.

Custom Audiences

Customize health-related audiences like never before to effectively influence outcomes.

Easy Activation

Reach your target audience, even in ID-less environments, via curated deals. Prioritize users who best fit the model to meet performance goals effectively.

In-Flight Optimization

Boost performance with data from models of script fill or audience reach against exposed users for insights to optimize media performance.