BranchLab, Author at BranchLab

BranchLab Launches Scientific Advisory Board Featuring Two of the Country’s Leading AI Academic Researchers

September 24, 2025September 24, 2025

BOULDER, Colo., Sept. 24, 2025 /PRNewswire/ — BranchLab today announced the formation of its Scientific Advisory Board, bringing two of the country’s leading AI academic researchers into its work at the intersection…

Insights

The Signal Revolution: Finding Value Beyond User-Level Data

July 8, 2025July 8, 2025

The advertising industry is grappling with a fundamental challenge: the accelerating erosion of reliable user-level data. Third-party cookies, mobile identifiers, and even hashed email solutions are faltering in the face…

Insights

Marketing to the “Dead Internet”: Why Legacy AdTech Misses Real People

June 25, 2025June 25, 2025

The “Dead Internet Theory” has gained quite a bit of traction since it was brought to light in 2021. According to The University of New South Wales the dead internet…